Thursday, January 13, 2011
What the heck is a QR code?
Have you used your smart phone to get your boarding pass when flying? Save a tree and all that. I've been doing it for 14 months now -- love techie things, but that's the geek in me.
The block above is like a bar code (that is scanned) and it's called a QR code. QR stands for quick response. Japanese have used them since back in the Nineties -- they are now becoming popular in North America. The QR code is more elaborate than a bar code, but the principle is the same. If you use one to fly, it will tell the QR code reader your name, your flight, your seat number, etc. Paper is so last year.
A business card with basic information? How 2009. Now you can put a QR code thingie on it. The person you give your card to can scan it with his smart phone and go to wherever you want to send him with bells and whistles on.
Marketing? QR codes are becoming popular in this area, too, limited only by the imagination of the players who design the target.
To use a QR code on your smart phone (or tablet), download a reader. I have an iPhone, so I went to iTunes and downloaded QRReader -- it's a freebie, so tap that app. I've heard the app comes automatically with most Blackberries and android phones, so no downloading anything.
Now if they just had a QR code that told me when to shove all in and when to fold.
You can read more about it if you go here or here.
(Did you scan the QR code above? If so, where did it take you?)