Corwin Cole was interviewed in the latest Card Player magazine (see scan of cover above). He was asked what can players do to open up their poker game against bad players.
"There's nothing wrong with playing a small pot and perhaps creating a situation where you can show a bluff. You'll be surprised by how much action this can create by doing it once. Even if your bluff doesn't work out, as long as you picked the right situation, perhaps in a limped pot, it won't cost you that much and you'll be able to set yourself up for a big win later on. It's a win-win situation. As long as the fish recognizes that you're there to play ball with him, regardless of your hand, you'll be able to get maximum value later on in the session."